How To Promote Your Podcast - Top Strategies, Tactics ... - Marketing Your Business Podcast

Published Feb 18, 21
10 min read

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We launched an uncensored individual financing podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with tips, techniques, and ball-busting work. It includes whatever we did, whatever we found out, and everything we understand. Easy as Shit Every successful podcast is self- serving. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

Chris Hardwick (Nerdist) wished to chat with his unpopular good friends and geek-out with celebrities. Sarah Koenig started the podcast by solving a murder somebody emailed her. You do not need to develop an "avatar" or "ideal listener" to craft the perfect podcast. The concept behind Listen Money Matters was to develop a podcast that we wished to hear an individual finance podcast that would appeal to a 30-year-old beer-drinking male (podcast marketing jobs).

Our program has a heavy metalcore theme song I composed. We started each program discussing craft beer or mixed drinks we're consuming throughout the recording. And we cursed a lot. Our reviews were blended. They were mostly favorable, however we got some that were extreme. I had to advise myself that the individuals who listened liked us.

We developed a podcast to find similar people who would enjoy what we took pleasure in. And it turns out our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, senior citizens, financing nerds, entrepreneur, Australians, tweens, and more!. Not just podcasts, but TELEVISION programs also.

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We discovered methods to work aspects of those shows into ours. Find the commonalities that will become your "avatar.". Even if everyone hires a previous secondhand vehicle business commentator on Fiverr to create their intro, does not suggest you need to - marketing today with alan hurt, podcast, rss feeds. Attempt writing your own music. Try no intro music at all!.

I'm not saying you should not start a narrative style podcast, however instead, do the program you would desire to listen to and not due to the fact that it's a trend. affiliate marketing podcast. Easier stated than done At the start of every program, I check out a brand-new catchphrase as part of our introduction. An example would be: Hey everyone! Invite to Listen Money Matters: the show that goes through you like shit through a goose.

I would provide credit to the person who sent it in. Sometimes they would be severe, other times they would be odd and funny. But they were all created by fans and To include the fans in the show in a distinct way. I wanted to enhance our Twitter followers and engagement - seo podcast unknown secrets of internet marketing.

Whenever I heard my name on the radio, or a podcast, or TV, or written in a post, I smiled. It's the greatest little sensation on the planet when somebody states your name in front of an audience (marketing news podcast). We likewise offered our email address at the start and even every episode and encouraged people to send us questions.

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It also gave us insight into what our audience was going through economically, which assisted us develop a much better program. We purchased Intercom simply to keep up and keep an eye on all the e-mails we were getting. In hindsight, I would not have actually changed a thing. I just would have gotten more involved and worked with help.

Not simply behind the mic, but personally and through any other means of interaction. Marc Maron is a terrific example of this. He is extremely transparent about his life on the show and active on Twitter communicating with his audience. At his standup reveals, his audience brings him baked items.

Dan Harmon (Harmontown) does a live show and often invites members of his audience on stage to talk with him, and it's something we did throughout our only live show at FinCon, a monetary blogger conference. We invited blog writers who were listening to our show live to come up and provide one individual finance tip.

Develop a tight neighborhood around your podcast. lindsey buroker’s science fiction and fantasy marketing podcast. Discover ways to involve your listeners in your show. Every once in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal financial resources live on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would respond to five listener questions on the show.

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or site and request for questions that you'll address on the program where listeners can publish events. Nerdist does this at the start of their episodes (podcast: marketing study lab). Comedy Bang Bang invites listeners to send out theme music and "Would You Rather" circumstances for games they play on the program. They likewise request for catchphrases.

in each episode, asking to show their audience. where listeners can call to vent, ask concerns, or just tell you just how much they enjoy your program, and play the voicemails on the program (barry moore active marketing podcast). Team up with another podcast with a big audience, or a company with a big audience, to use prizes.

The "Follow Everyone" Twitter strategy, the "Tweet The Exact Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are just a couple of common techniques I have actually seen advised. All were resulting in stagnant growth and small engagement - smith publicity 'all things book marketing' podcast transcript. Online online marketers frequently forget the root of Social network. Tweeting and publishing your most current episodes over and over throughout various times of the day is not social.

And if you're on Facebook, only 1% of your fans see it if nobody Likes, Comments or Shares it. I do not believe social networks is a waste of time. I think that it plays a significant function in podcast marketing, however you need to embrace the appropriate social networks state of mind.

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At least pick 2. Select Twitter and Facebook. There that was simple. For my upcoming show, I'll be focusing on Twitter since I enjoy the platform more so than Facebook. Later on, I will be broadening into Facebook as the program grows. Social network is not a place to transmit your latest episodes.

Social network is a possibility for you to speak with your fans; have a conversation with them. Your fans are your best method to grow your audience. Our show's success was based entirely on the fact that our fans informed their good friends and household about our program. They would tell us on Facebook and twitter and when they emailed us.

So do not believe of it as a flat out marketing channel, but as a place to talk with fans, get concepts for shows, and connecting with future visitors. Your social presence will grow the more you engage with your audience. Tell your fans about an upcoming visitor and ask to send questions.

If you don't, make sure to explain who the individual is and the expertise they bring to the table. Usage social networks as a method for fans to produce material for your show. Inquire to send you catchphrases or concerns that require answering. We had a custom on our program where we would consume beer and discuss it at the start of each episode.

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Then, publish them on Facebook and Twitter and tag the beer business in the image. Also, we would ask a concern like, "who want to try this beer?" to begin a discussion. Show your listeners that you are a real person by taking individual pictures and publishing them. Go out for a drink with former guests and take a selfie.

Host a live podcast and take a selfie with your audience. Do something different and tape a whole podcast episode while driving in your car and take a selfie. Forming collaborations is important to the success of any podcast. Make friends. Share what they develop. Cheer on your friends and they will return the favor it's great karma.

Then, send a basic e-mail to the blog site owners asking if they would add your show to the list. Really couple of podcasters do this. I picture it involves the worry of rejection or reaching out. It was difficult for me at initially, too, but we had the ability to increase our search traffic and listeners with this technique.

If you get listed on a post that gets a great deal of engaged traffic, chances are you'll see outcomes rapidly. However more frequently, it will play out long-lasting, making you great links from relevant content. It's why having a kick-ass podcast landing page is so essential. A common error with landing pages is providing individuals way too numerous choices.

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I think an excellent podcast landing page ought to have the list below aspects: A way to quickly listen to the most recent episode without scrolling. tech marketing podcast. A large and clear headline describing the program. A huge ass button that will permit them to subscribe on iTunes (and ONLY iTunes since it's the largest directory site and biggest bang for your buck.

A list of current episodes. A single way to communicate with the program through social media or e-mail. podcast about marketing campaign. I did a reasonable quantity of research study when coming up with a design for this site. I scoured the web for motivation and showed up quite dry. Nevertheless, there were a couple of that I found to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I decided to write one myself integrating all the finest strategies and the individual pointers that worked for me in the past. This is my primary method for growing any online business. I have actually produced a six-figure pool care education business by setting up conclusive guides based around pool care.

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It was a collaborative guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to create. Conclusive guides are a fantastic long-term technique for developing an audience for any online project. I have short articles on my sites that were composed years back and still bring in an enormous quantity of traffic and steady development.

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If you do not have an audience, and your show is self-serving, produce a conclusive guide for yourself like this one. Ask yourself the concerns you wish to know that must be included in the guide and discover the responses. Do a Google search to discover all of the pages that speak about your subject.

Outline your guides like a book utilizing all the data you have actually collected and the concerns you have actually responded to. If you're utilizing WordPress, put the outline into WordPress and just fill out all the headings as you go. As soon as you're completed composing a crazy quantity of words, and you think you 'd covered the topic better than anyone else on the internet, edit and purge what's redundant or unneeded this includes words and sentences, and graphics and sections.

Don't add graphics for the sake of including graphics. Graphics should serve an instructional function. Release and promote that post as aggressively as if you were introducing a new book or podcast. Repeat all the actions in this guide. Tough to book, easy to speak In 2008, I was welcomed on Martha Stewart Living Radio to talk about pool care throughout their morning show at 7 am on Sirius Satellite Radio.

And I thought this was the video game changer and my website was going to "BLOW UP!" That early morning, I fidgeted and pacing by the recommended land-line, awaiting the call from Martha Stewart. The phone rang and terrified the living shit out of me, even when I was expecting it. podcast facebook marketing.

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" Ok, they're covering up the last segment, so hold on tight, and Mindy will introduce you." Truthfully, I had no concept if here name was Mindy. All I knew was that it was NOT Martha (billy gene is marketing podcast). After the interview, I went to my computer system to check on Google Analytics and saw no bump in traffic.