Integrating A Podcast Into Your Marketing Strategy - Chief ... - Social Media Marketing Podcast Michael Stelzner

Published Feb 14, 21
10 min read

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We introduced an uncensored personal financing podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with suggestions, techniques, and ball-busting work. It consists of everything we did, whatever we discovered, and whatever we know. Easy as Shit Every successful podcast is self- serving. fuel marketing podcast. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

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Chris Hardwick (Nerdist) wished to chat with his nerdy friends and geek-out with celebrities. Sarah Koenig began the podcast by fixing a murder someone emailed her. You do not have to come up with an "avatar" or "ideal listener" to craft the best podcast. The concept behind Listen Cash Matters was to develop a podcast that we wanted to hear a personal finance podcast that would interest a 30-year-old beer-drinking male.

Our program has a heavy metalcore style tune I composed. We began each program speaking about craft beer or cocktails we're drinking throughout the recording. podcast on guerilla marketing. And we cursed a lot. Our reviews were blended. They were mostly positive, however we got some that were harsh. I had to remind myself that individuals who listened liked us.

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We developed a podcast to discover like-minded people who would enjoy what we delighted in. And it turns out our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, elders, finance geeks, entrepreneur, Australians, tweens, and more!. Not just podcasts, but TELEVISION shows too.

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We found ways to work aspects of those shows into ours. Discover the commonness that will become your "avatar.". Even if everyone employs a previous pre-owned vehicle commercial commentator on Fiverr to create their intro, does not indicate you need to. Attempt composing your own music. Try no introduction music at all!.

I'm not saying you should not start a narrative style podcast, but instead, do the show you would wish to listen to and not due to the fact that it's a trend. Easier stated than done At the beginning of every program, I check out a new catchphrase as part of our intro. An example would be: Hey everybody! Welcome to Listen Cash Matters: the program that goes through you like shit through a goose.

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I would provide credit to the person who sent it in. In some cases they would be major, other times they would be odd and amusing. But they were all produced by fans and To include the fans in the show in a distinct way. I desired to improve our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or composed in a blog site post, I smiled. It's the best little sensation in the world when somebody says your name in front of an audience. marketing made easy podcast episode seo. We likewise gave out our e-mail address at the beginning and even every episode and urged people to send us concerns.

It also offered us insight into what our audience was going through financially, which assisted us develop a much better show (storytelling marketing podcast). We invested in Intercom just to keep up and monitor all the e-mails we were getting. In hindsight, I would not have actually altered a thing. I just would have gotten more involved and employed assistance.

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Not simply behind the mic, but face to face and through any other methods of interaction (saas events marketing podcast). Marc Maron is a great example of this. He is very transparent about his life on the program and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live program and frequently invites members of his audience on phase to talk with him, and it's something we did during our only live program at FinCon, a financial blog writer conference (the advisor internet marketing podcast). We invited bloggers who were listening to our show live to come up and offer one personal financing pointer.

Develop a tight community around your podcast (the science fiction and fantasy marketing podcast). Discover methods to include your listeners in your program. Every once in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd assist a listener with their individual finances live on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Show bit) where we would respond to five listener concerns on the program.

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or site and request concerns that you'll address on the program where listeners can post events. Nerdist does this at the start of their episodes. Funny Bang Bang welcomes listeners to send out theme music and "Would You Rather" circumstances for video games they play on the show. They likewise request for catchphrases.

in each episode, asking them to show their audience. where listeners can call to vent, ask concerns, or just tell you just how much they love your show, and play the voicemails on the show. Coordinate with another podcast with a big audience, or a business with a large audience, to offer rewards.

The "Follow Everybody" Twitter strategy, the "Tweet The Very Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are simply a few typical tricks I've seen suggested. All were leading to stagnant development and small engagement. Online marketers typically forget the root of Social network. Tweeting and publishing your newest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, only 1% of your fans see it if nobody Likes, Remarks or Shares it. I don't think social networks is a wild-goose chase. I believe that it plays a major role in podcast marketing, however you have to adopt the correct social networks state of mind.

At the minimum pick two. Select Twitter and Facebook. There that was simple. For my upcoming show, I'll be concentrating on Twitter since I enjoy the platform more so than Facebook. Later on, I will be expanding into Facebook as the show grows. Social network is not a place to broadcast your most current episodes. rap music marketing podcast.

Social network is an opportunity for you to speak to your fans; have a discussion with them. Your fans are your finest way to grow your audience. Our show's success was based exclusively on the truth that our fans informed their friends and household about our program. They would inform us on Facebook and twitter and when they emailed us (tim ferris podcast email marketing).

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So do not consider it as a flat out advertising channel, but as a location to chat with fans, get ideas for shows, and linking with future visitors. Your social presence will grow the more you engage with your audience. Inform your fans about an upcoming visitor and inquire to send concerns.

If you don't, make certain to describe who the person is and the knowledge they bring to the table. Use social networks as a way for fans to generate material for your show ("the veterinary marketing podcast" castbox). Inquire to send you catchphrases or concerns that need answering. We had a custom on our show where we would consume beer and discuss it at the beginning of each episode.

Then, publish them on Facebook and Twitter and tag the beer business in the image. Also, we would ask a question like, "who would like to try this beer?" to begin a discussion. Show your listeners that you are a real individual by taking individual photos and posting them - podcast marketing apple. Go out for a beverage with previous guests and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape-record an entire podcast episode while driving in your automobile and take a selfie. Forming collaborations is crucial to the success of any podcast. Make good friends. Share what they develop. Cheer on your buddies and they will return the favor it's great karma (ecommerce marketing podcast).

Then, send out an easy email to the blog site owners asking if they would include your program to the list. Extremely few podcasters do this. I envision it relates to the worry of rejection or reaching out (mastermind podcast author marketing). It was hard for me initially, too, but we were able to increase our search traffic and listeners with this tactic.

If you get listed on an article that gets a great deal of engaged traffic, possibilities are you'll see results quickly. However more frequently, it will play out long-lasting, earning you excellent links from appropriate content. podcast episode marketing examples. It's why having a kick-ass podcast landing page is so essential. A common error with landing pages is providing people way a lot of options.

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I believe a good podcast landing page should have the list below aspects: A way to rapidly listen to the current episode without scrolling - how to speak on a marketing prof podcast. A big and clear headline explaining the show. A huge ass button that will permit them to subscribe on iTunes (and ONLY iTunes since it's the biggest directory and greatest bang for your dollar.

A list of current episodes. A single method to communicate with the program via social networks or email. I did a fair quantity of research when developing a design for this site. I scoured the web for inspiration and showed up quite dry. However, there were a couple of that I discovered to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I chose to write one myself combining all the very best strategies and the individual tips that worked for me in the past. This is my primary strategy for growing any online business. I've produced a six-figure pool care education service by setting up definitive guides based around swimming pool care - the smart local marketing podcast.

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It was a collective guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to develop - great inbound marketing podcast. Conclusive guides are a terrific long-term technique for developing an audience for any online job. I have posts on my sites that were composed years earlier and still bring in an enormous amount of traffic and consistent growth.

If you don't have an audience, and your program is self-serving, produce a definitive guide on your own like this one. Ask yourself the concerns you need to know that must be consisted of in the guide and find the answers. Do a Google search to find all of the pages that talk about your topic. podcast on marketing.

Outline your guides like a book using all the data you've collected and the concerns you have actually answered. If you're utilizing WordPress, put the summary into WordPress and just fill out all the headings as you go. When you're completed composing an outrageous amount of words, and you believe you 'd covered the topic better than anyone else on the web, edit and purge what's redundant or unneeded this consists of words and sentences, and graphics and sections (podcast on marketing and growth).

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Don't include graphics for the sake of including graphics. Graphics need to serve an academic function. Release and promote that post as aggressively as if you were launching a new book or podcast. Repeat all the steps in this guide. Tough to book, easy to speak In 2008, I was welcomed on Martha Stewart Living Radio to talk about pool care throughout their early morning show at 7 am on Sirius Satellite Radio (marketing speaks podcast).

And I believed this was the video game changer and my site was going to "BLOW UP!" That morning, I was nervous and pacing by the advised land-line, waiting for the call from Martha Stewart. The phone sounded and frightened the living shit out of me, even when I was expecting it.



" Ok, they're finishing up the last segment, so hold on tight, and Mindy will present you." Honestly, I had no idea if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I went to my computer system to examine on Google Analytics and saw no bump in traffic.

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